COOKIE POLICY
Swiss Trade Desk and its associated companies (“Swiss Trade Desk ,” “we,” or “us”) enormously appreciate your visit to this website/app and your interest in our services. The protection of your data is important to us, and we want you to be able to use our website, apps, and services without reservations. Swiss Trade Desk sets great store on handling your personal data responsibly, in accordance with the legal requirements.
This page tells you how we can set and read cookies, similar technologies, and device identifiers (collectively “cookies”) when you use our websites, apps and services (such as advertising services, products, services, brands, platforms, technologies) or visit a website, app, or service that uses our services. Further information on how we handle your data can be found in our Privacy Policy.
WHAT ARE COOKIES, SIMILAR TECHNOLOGIES, AND DEVICE IDENTIFIERS?
Cookies are text files that are stored on your electronic device when you visit a website or app or use our services. Similar technologies principally include methods to recognize website, app, or service users (or you) so that we can make our products more interesting for you.
Device identifiers can be generated randomly or put together from existing system information (such as IP address, browser version, operating system, and version, device type and settings, mobile device and advertising identifiers such as ID for Advertising (Apple), ID for Vendors (Apple), Android ID (Google), Play Store Ad ID (Google), ISDN numbers of subscribers to wireless services, wireless UIDH, public phone-connection data, mobile network data, and software data. In general, cookies, similar technologies, and device identifiers can be used to make use of the websites, apps, and services of Swiss Trade Desk or third-party providers more user-friendly and more efficient. This in-cludes application of user settings, providing personalized environments (like personalized content and advertising), and linking users, devices, and accounts with each other. Some of these cookies only re-main on your device until you leave the website, app, or service, while others save your settings and preferences as soon as you switch from one website, app, or service to another.
WHAT KINDS OF COOKIES DO WE USE AND WHAT ARE THEIR FEATURES?
To ensure your experience on our websites/apps is user-friendly, interactive, relevant, and secure, we use various cookies and similar technologies, with a distinction made between two types of cookie:
- Persistent Cookies stay on your device for a fixed period of time, specified in the cookie. They are activated every time you visit the website or app that generated the cookie.
- Session cookies are temporary. Via these, website operators can link your activities to a browser session. A browser session begins when you open the browser window and ends when you close it. As soon as you close the browser, all session cookies are deleted.
ARE COOKIES USED BY THIRD PARTIES AND PARTNERS?
On our websites and apps, we at times use plug-ins and third-party components to improve the user experience and, in particular, our online advertising campaigns. These components can use cookies for similar purposes. Neither the third parties nor Swiss Trade Desk have access to the data collected by the other parties via cookies. We also use cookies to display Swiss Trade Desk advertisements when you visit third party websites we are in marketing relationships with. In some circumstances, these third parties collect and provide us with anonymized information about your use of our and other websites, including but not limited to geographic information, your user behavior on a website, or the names of websites that showed advertisements to you. Swiss Trade Desk uses this information to display more relevant and useful advertisements and thus to improve the effectiveness of our advertising. Typically, the information is collected for via cookies and sent to a third-party server (such as Google Analytics (a service network from Google Ireland Limited) and is not linked to your data. Depending on the provider, these servers may be located in countries other than Switzerland. The main function of these systems is to collect the following kinds of anonymized data:
- Client host name or hidden IP address of the accessing device
- the URL (address of a web site) via which visitors are redirected from or to the Swiss Trade Desk websites or apps
- Time of the visit
- Browser type and version
- Brand or operating system of the device
- Other device-specific information, e.g. screen size.
The companies specified are responsible for the processing of personal data as described below. They decide at their own discretion on the purposes and means of transmitting data and using it on their own servers. The purpose and means of data collection and the companies’ processing and use of the transferred data are governed by their own data protection guidelines. There you can find even more information about your rights and options for protecting your privacy. Please also note our terms of service for social media.
FACEBOOK – We use analysis services from Facebook Inc (“Facebook”) to evaluate how our website is used and to obtain information for improving our services. We use plug-ins on our website to link to our Facebook site, with cookies being used to collect information such as the number of persons or demographic information about users. We use the data we get from Facebook, aggregated or anonymized in some other fashion, to improve our content and services; only Facebook can associate the data to a person. Facebook Ireland Limited is thus responsible for the collection and processing of personal data just described. At its own discretion, Facebook decides on the purposes and means of transmitting data and using it on its own servers. The purpose and means of data collection and Facebook’s processing and use of the transferred data are governed by Facebook’s data protection guidelines. There you can find even more information about your rights and options for protecting your privacy. You also have the option to opt out of this processing of your personal data at any time.
GOOGLE – We use advertising and analysis services from Google LLC (“Google”) to evaluate how our website is used and to obtain information to improve our services. We use cookies to evaluate information such as the number of persons or demographic information about users. We use the data we get from Google, aggregated or anonymized in some other fashion, to improve our content and services. In this, only Google can associate the data with a person. We use Google’s advertising technologies based on the legal ground of our legitimate interest in targeting our services to potential customers via marketing. You also have the option to opt out of this processing of your personal data at any time. We also use IP anonymization. With this, your IP address in Switzerland, the EU, or the European Economic Area (EEA) is shortened, your complete IP address being only transmitted to Google in exceptional cases.
LINKEDIN – Our website may include LinkedIn social networking technologies provided by LinkedIn Corporation (“LinkedIn”), for example to share content and make our LinkedIn page available. LinkedIn collects information that one of our sites has been loaded via LinkedIn cookies on your browser. In addition, LinkedIn automatically receives the URL of the last website you visited or that you are redirected to. LinkedIn also obtains the IP address of the computer or proxy server you use to access the internet, information about your computer operating system and browser, about your mobile device (including the mobile device identifier from your mobile device’s operating system), your mobile device’s operating system (if you access LinkedIn from a mobile device), and the name of your ISP or mobile service provider. LinkedIn may also receive location data from GPS-enabled devices if you have enabled this feature, unless you have changed the settings on your mobile device to stop LinkedIn receiving real-time location data. Please note that SlideShare.net, Pulse.me, and the Pulse app are not part of our websites, but rather part of the LinkedIn’ services.
X – FORMELY KNOWN AS TWITTER – Our website may include technologies from Twitter, Inc, (“Twitter”). We use Twitter buttons to access our Twitter account and Twitter share buttons to share the content of our website via your Twitter ac-count. We also integrate a Twitter widget into our website to display a list of our latest tweets. When you visit our website, your browser connects directly to a Twitter server. The contents of the technologies are transmitted directly to your browser and integrated into the website. Certain data is automatically trans-ferred to Twitter in the USA, where it is stored. This includes connection data (your IP address, date and time, the website of the address, also called the URL), the browser type, and the operating system. If you are signed in to Twitter during your visit to our website and use the services just mentioned, infor-mation about your user account will be sent to Twitter so that Twitter can identify you from your profile and link you with your visit to our site. When you click on a button, additional data is sent to Twitter and saved to your profile.
INSTAGRAM – Our website may include technologies from Instagram Inc, (“Instagram”). We use the integrated Insta-gram buttons to link our Instagram profile. A widget is also integrated. This allows us to display certain photos and videos from our Instagram profile on our website. When you visit a website that contains such technologies, your browser connects directly to an Instagram server. Via these technologies, data is transmitted directly to your browser and integrated into the website. The data is automatically sent to Instagram and saved on its servers. This includes transfer of your connection data (e.g. your IP address, date and time, the website of the address, also called the URL), and information about your browser and operating system. This allows Instagram to track your visit to our website, even if you are not actively using these features.
HOW CAN YOU CHANGE COOKIE SETTINGS?
On Swiss Trade Desk websites and apps, you can personalize your cookie settings at any time to adapt them to your preferences. You can deactivate cookies at a later date on your browser. However, for technical reasons beyond our control, this cannot be guaranteed. If, for example, you reset your browser, delete your cookies, or access Swiss Trade Desk websites or apps with another browser or device, your cookie settings could be lost. To comply with current laws and regulations, you may be asked in some countries to confirm your cookie settings when you access our websites and apps for the first time. If you are in a country in which you are automatically required to define your cookie preferences, you may well be asked to define them again on a future visit.
Additionally, you can use your browser settings to restrict the use of cookies by our websites and apps. Depending on your browser, you may receive a warning before cookies are accepted or you can choose to reject cookies as the default setting. You can find more detailed information on this in various places, such as the Help section of your browser. Unwanted and already-present cookies on your computer or mobile device can be deleted via your browser’s settings. To find out more, please establish which web browser you are using then click on the relevant link.
Google Chrome
Firefox
Internet Explorer
Safari
Please note that opting out from cookies or blocking or deactivating them may mean that the services offered by the Swiss Trade Desk websites and apps may no longer be fully available and that under certain circumstances, parts of the Swiss Trade Desk websites and apps may no longer work properly.
You can find more information about cookies, including how to change or delete them, on the UK In-formation Commissioner’s Office website (https://ico.org.uk) or visit https://gdpr.eu/cookies/.
CHANGES TO THE COOKIE POLICY
We reserve the right to occasionally update this cookie policy to reflect changes to our services and to regulatory obligations. We therefore recommend that you check the website and apps regularly. This cookie policy was last changed on 24/03/2024.